ASUS ZenFone 2 ZE550ML is pure power encased in sheer beauty. The iconic ASUS concentric-circle design adorns both the fascia and rear key, a beautiful, tactile effect that’s achieved through precision machining — producing a mere 0.13mm pitch that looks as premium as it feels.It has a stunning, all-new design employing iconic ASUS design elements that echo the spirit of Zen. The graceful Ergonomic Arc case tapers to an incredibly-thin 3.9mm at the edges for a bold yet elegant look, and the rear-mounted volume-control and shutter button is ideally positioned for your index finger. The vivid 5.5-inch HD IPS display packs an incredible 267ppi pixel density bordered by an ultra-narrow bezel, giving ZenFone 2 a remarkable 72% screen-to-body ratio for a maximized viewing experience. Everything you see is bigger, brighter and more beautiful.